Marketers and businesses use marketing mix as a tool to help determine products or brands offering (Philip, 2017). Companies would need extensive strategies to sell the products and marketing mix is one of them. Creating a value proposition that explains how the products meet the segmentation, targeting and positioning requirements better than the company’s competitors…
Month: June 2021
Business Management Milestones
Working within groups is the best way to overcome problems as groups are part of the organizations and thus cannot be excluded. The efficiency of production, process improvement as well as proficiency of problem solving is greater in groups instead of separate individuals (Akile & Norrain, 1998). Therefore, group effectiveness can assist in enhancing the…
Stockholm Syndrome!
How many of us really know the definition of this phrase? Stockholm may sound like the name of a place. Google, anyone? Yes! It’s actually the capital of Sweden which is the main centre of cultural, media, political, and economic attributes of the country. How about syndrome? Yea, we don’t need Google to tell us…
The Emergence of ‘The False Bride’
Words from the digital creator: This storyline and idea just happened to come across my mind when I was teaching students in the elementary school I was attached to. I was teaching physical education and there was a topic in it which we talked on relationship, marriage and sex. One student asked me, “Teacher, what…
Strategic Human Resource Management Value
Human Resource Management (HRM) practices model the building of skills and knowledge across the firm to enhance value as well as unique organizational skills that support competitive advantage and Strategic Human Resource Management (SHRM) as a new paradigm of Human Resource (HR) in a modern firm based on the premise that HR is the most…
Cash and Profit
The amount of money currently or expected to be available is known as cash. Cash serves as a resource to pay expenses and it is the money received from either the investors or direct business activity. Profit on the other hand refers to the money left after all expenses are paid. A successful business would…