Tertiary education system may sound simple and easy to be interpreted by many people. However, how many are really aware of the precise definition of tertiary education? The educational level following the completion of a school providing a secondary education is called the tertiary education and it is also known as third stage, third level,…

The project management practices and guidelines help in organizing and controlling the tasks. The success of most organization depends on the application of project management through objectives and goals realization (Naylor, 2014). The potential of an organization could be maximised in addressing each element at the right level and time despite the complexity of the…

Consumer demand is one of the key factors of a company’s continuous success. The relationship between both the consumer and enterprise which is based on trust, total risk, and benefit-sharing awareness, achieving competitive advantage besides creating greater performance revolves around consumer demand (Zӓpfel, 2010). According to Babakus, Yavas and Ashill (2015), two factors of measuring…

Marketers and businesses use marketing mix as a tool to help determine products or brands offering (Philip, 2017). Companies would need extensive strategies to sell the products and marketing mix is one of them. Creating a value proposition that explains how the products meet the segmentation, targeting and positioning requirements better than the company’s competitors…

The amount of money currently or expected to be available is known as cash. Cash serves as a resource to pay expenses and it is the money received from either the investors or direct business activity. Profit on the other hand refers to the money left after all expenses are paid. A successful business would…